On-Page SEO Activities: 8 On-Page SEO Techniques to Use

Most modern Content Management Systems such as WordPress and Wix, create the blog article title using the H1 tag. Some SEO professionals agree that the target keyword (and variations thereof) should be used no more than once per 200 words of blog copy. The reason for this is that Google puts more emphasis on the keywords that show up within the first 100 words of your content.

This means they’re practically invisible unless someone has its direct URL, or stumbles upon them through an external link. A backlink is a link from one website to another, considered a vote of confidence and authority in the eyes of search engines. On-Page SEO involves optimizing individual web pages to rank higher in search engines. On Page SEO is all about optimizing the elements on your website.

User Engagement

As we mentioned above, in most cases, Google’s mobile-first index favors mobile-optimized sites. CDN providers have servers on each continent, and serve your images or pages from the server closest to the visitor, to make the page loading as fast as possible. You can try the tool TinyPNG (it comes as a WordPress plugin too). Image files that are too big take ages to load (that can mean a few seconds in the SEO world).

Google recommends focusing on “people-first content,” which means creating valuable content that aligns with user intent is more important than ever. And you’ll get a bunch of related keywords to use for creating content. With a free Semrush account, you can analyze your backlinks to understand your site’s authority and identify bad links that could harm your rankings. While it’s vital that your pages get crawled and indexed in the first place, Google’s search algorithms prioritize websites that deliver quality user experiences. There are a number of on-page SEO factors that Google and other search engines consider when determining where to rank your pages.

Add the Current Year to Your Title and Description

By adding the transcript near your video, you are offering Google a ton more content to crawl, which can significantly impact your rankings. The goal is to improve the value of your content with multimedia usage and ensure that the page loads quickly for a better overall page experience. Think of it as if the user should read your content, see the image, and understand EXACTLY what you are trying to communicate. Unlike the old Google Analytics, GA4 is designed to track user experience and engagement much better. Most people underestimate the importance of user experience and engagement in SEO. NLP essentially allows Google to understand the meaning behind your content, not just the keywords and phrases.

• Follow these techniques whenever you publish a new post and improve your search engine rankings.
• So it is important to think whether they should remain unlinked, or if they need to be integrated into the structure of your website.
• It’s also a way for people with vision issues to know what’s on the page if they use a screen reader, as they will read out the tag.
• Using smaller image files and giving them descriptive names, captions, and alt tags will favor your SEO.
• Non-technical elements involve creating high-quality content, optimizing meta tags, and enhancing user engagement.

URL Structure

It also estimates the difficulty of each action and allows you to assign tasks to other team members directly from Semrush. Using all these advantages will surely help you create an SEO strategy that will boost your online traffic. Additionally, ensure that all your posts meet the requirements of Google’s E-E-A-T criteria. Your content should be based on Experience, Expertise, Authoritativeness, and Trustworthiness. Following these principles will give you confidence that your content meets Google’s quality and relevancy standards.

You can improve visibility, usability, and overall site performance by aligning these elements. Before you learn how to create an SEO strategy, you need to understand what it is and what it entails. The successful implementation of an efficient strategy allows you to gain more search engine traffic, significantly boosting your sales and authority. Internal links help users navigate between the different pages on your site and they’re great for SEO. Just like a human visitor, search engines will click on links to visit different pages on your site.

Instead, nimble marketers have discovered how to employ AI to improve their SEO tactics. If you’re looking to ground yourself in modern SEO practices, this list of SEO statistics is a great place to start. Read on to explore some of the most relevant facts and figures that show where SEO is in 2025 and where it may be BHS Links going.