18 Best SEO Analytics Tools in 2025

The Ahrefs Lite plan is often sufficient for small businesses. The primary goal of search engine optimization (SEO) is to help your website rank higher in search engines such as Google. To be effective at SEO, however, you’ll need some tools at your disposal. Google Analytics 4 is a web and app analytics tool that helps users measure and analyze user behaviour. It’s used by businesses and marketers to track how users interact with websites and apps, providing insights into engagement and performance. Features include crawling websites to find broken links, analyzing metadata, and reviewing site architecture.

This tool measures a keyword’s popularity by showing approximately how often people search for it in Google and Bing, and across all engines (Activity), monthly. You’ll get five suggestions to enhance your keyword research. For a quick evaluation of my website’s SEO performance, UpCity offers a free SEO Report Card that provides insights into key metrics. This tool is useful for beginners looking to assess their current standing and identify areas for improvement. SpyFu is an excellent competitive analysis tool that reveals the keywords your competitors are targeting, along with their ad strategies.

What Are the Best SEO Tools?

Semrush is a marketing software that can boost your online presence in the eyes of search engines. You can then turn those generated topics into valuable content that not only satisfies your audience’s need for info, but boosts your rankings in the search results! So, if you’re searching for one of the best SEO management tools for content, look no further than FAQFox. I also like Semrush’s topic insights (available in the Organic Research tool). This helps me understand how competitors structure their content, and what topics drive the most traffic to their sites.

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This success confirmed that free SEO checkers, when used thoughtfully, can produce real improvements. I’ve also seen firsthand how SEO.AI’s product feed optimization leads to 15%–30% more clicks from Free Listings. Use this free SEO tool to review your own pages’ metadata (to ensure it’s present and correct). Or get inspiration from competitors’ titles, descriptions, etc.

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Check out their rich results page to learn more about the schema types you can implement on your website. SaleHoo shines with its intuitive interface, stellar support, and seamless Shopify integration. Users laud its effective product filtering, speeding up the search for lucrative opportunities. Clients commend Criteo’s AI-driven approach, ensuring superior campaign performance and dynamic ad personalization. Explore our tools – on us – to discover the functionality you need most.

Eric Enge is the founder and CEO of award-winning digital marketing agency Stone Temple, acquired by Perficient in July 2018. Now the general manager of Perficient Digital, he is a writer, researcher, teacher, and keynote speaker. He won the 2016 Search Personality of the Year Award and CEO of 2016 Best SEO Agency of the Year award. Set up actual client projects and let your team thoroughly test the tools in real-world scenarios before making a commitment.

You can monitor the performance of your site online and optimize your SEO using a variety of SEO tools. Tools like Google Search Console or Google Analytics may already be familiar to you. Additionally, the Google Analytics tool enables you to monitor and summarize site traffic.

The Panguin Tool, provided by Barracuda Digital, lines up your search traffic with known changes to the Google search algorithm. Leave it to Keyword Hero, which uses advanced math and machine learning to fill in the blanks. From analyzing your website data to performing research, effective SEO relies on a series of tools to assist humans in decision-making. Rob is a Senior Copywriter for LocaliQ and WordStream where he uses his content marketing experience to write about all manner of advertising, sales, and adtech topics. When not turning phrases, Rob loves to travel, cook, and spend time outdoors (especially hiking and mountain biking) with his wife and dog.

• Sometimes, you don’t need an SEO tool with all the bells and whistles if you only need to do keyword research.
• This is especially helpful for campaigns targeting location-specific or product-specific terms.
• ContentKing is a real-time SEO auditing tool that offers 24/7 monitoring and alerting, so you’re always on top of the latest changes your site undergoes — all before search engines know.

I like this tool because when you enter your URL, Seobility will analyze your site and provide some SEO Anomaly custom website optimization tips. Ecommerce users praise Algopix for its ability to uncover profitable products and provide valuable insights into demand, competition, and margins. The platform’s pricing recommendations help guide merchants to set competitive prices, thereby maximizing profits. Strategies include everything from keyword research to off-page SEO.