How to Rank Higher on Google in 2024: 15 SEO Tips To Conquer Search

Collaborating with influencers in your industry can help you gain exposure to their followers and attract more traffic to your website. By partnering with influencers with a robust online presence, you can secure valuable backlinks that significantly impact your website ranking. User-friendly navigation plays a vital role in keeping visitors engaged on your website. Transparent menus, intuitive navigation bars, and easy access to essential pages can create a positive user experience. This improves your website ranking and encourages users to explore more of your content. The right keyword is relevant to the focus of your website, valuable to your target audience, and possible to rank for given your current domain authority.

Bonus Tip: Consider Moving Your Business Location

This gives you the average ranking for all the keywords you’ve used in your campaign. It’s helpful to track how well your campaign keywords are doing in the SERPs, so you understand how to fine-tune your campaigns and improve rankings moving forward. Nikola Roza also applauds internal linking but with a different approach that of “internal links in the footer” which Roza says “are programmatic. They’re programmatic because they tell Google and users the ‘program’ of your site, i.e., the niche and theme. “These content pieces must provide immediate practical valueto the visitor, and be conversion optimized. A case study, a short eBook, alist of links – whatever fits with the page’s search intent.

• If the webpage is short, do not try hard to fluff it up by including length.
• If you’re looking for an alternative to other all-in-one platforms, this one is definitely worth a look.
• “Something a lot of ‘SEO gurus’ ignore is the importance of creating snippet optimized content,” opines Freya Kuka from Collecting Cents.
• Many of these link to product pages so you can continue your search or buy the item you’re interested in.
• Organize your site so it’s easy for both users and search engines to navigate.

SEO Success: Elevating Your Strikingly Website with Effective Optimization

Partnering with influencers or engaging in niche communities can extend the reach of your content. Influencers with established followings can share your content with a broader audience, lending credibility and generating traffic. Similarly, participating in forums, groups, or platforms like Reddit or Quora allows you to share your expertise while subtly linking to your content where relevant. The H1 heading should clearly define the main topic of your page and include your primary keyword. Subheadings (H2, H3, etc.) help structure your content and improve readability while providing opportunities to incorporate variations of your keywords. Click on Question queries to find relevant question-based keyword ideas for your topic.

You’ll be surprised to learn that simple tweaks in your website’s setup and the way you write your content can result in significant improvements in your Google ranking. A score of 90 or above is considered excellent, while scores below 50 indicate that significant improvements are needed. Websites with higher PageSpeed scores not only provide a better user experience but also have a better chance of ranking higher on Google search results.

Top AI Search, SEO & Content Trends To Prioritize In 2025

Using tools like Google Search Console can help you monitor and optimize your website for better Google rankings. You don’t even need an in-house graphic designer to create infographics. You can use tools like Piktochart to easily develop high-quality infographics. There are plenty of pre-designed templates to choose from and customize.

For example, if you have a business site, make sure its URL is listed on your business cards, letterhead, posters, and other materials. With their permission, you could also send out recurring newsletters to your audience letting them know about new content on your website. The content in the policies directory seldomly changes, however the content in the promotions directory likely changes very often. Google can learn this information and crawl the different directories at different frequencies. To learn more about search-friendly site structures, check out our guide for ecommerce sites, for which a good URL structure is BHS Links more important as they tend to be larger. This guide on how to find and fix broken links using GA4 provides detailed instructions on tracking and fixing broken links.